M&C Saatchi created a capmaign for mental health charity MindFull and approached more than 40 artists - including Will Barras, James Joyce, Sam Brookes and Amy Harris - to interpret what 'having a full mind' can mean. This then formed part of a poster, TV, cinema and online campaign, with prints then being sold off at a charity auction and an exhibition to coincide with World Mental Health Day.
MindFull is a new service for 11-17 year olds, providing support, information and advice about mental health and emotional wellbeing. When we found out about them we were keen to get involved with the marketing campaign to promote this amazing charity.
To read a feature on MindFull's 'Let it all out' campaign check out Creative Review's blog here.
Finger Industries version of the 'Let it all out' campaign © Finger Industries 2013.
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