We were approached by Computer Arts to give a unique take on their tagline 'Design Matters' to go inside the magazine front cover.
We started off with a sketch, taking the geometric forms and patterns from our Sugary Death Machine animation, but then needed something denser for the type to pop out of - something solid, without the photographic element. The type is very clean so we could go for really bold colours & just enjoy filling the space with a variety of strong, graphic shapes.
This piece was strongly influenced by the sculptures of the amazing New York artist Rodney Alan Greenblat, with a bit of Hiroshi Yoshii thrown in.
Finger Industries 'Design Matters' logo © Finger Industries 2013
Represented by Trayler & Trayler, London UK.
