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Opposites

This personal project has two objectives. On one hand, I wanted to create an exercise in typography and develop the discipline. However, on the other hand, I wanted to reflect on the loss of values that we as society experience passively, conform to and accept.

The contrast of concepts in each of the pieces intends to, first of all, challenge the power of the image vs. the word. Secondly, it creates confusion. Leading us to consider the importance of these values.

Photo credits:
Nature: Hani Amir - http://tinyurl.com/q8qdcyu
Happiness: d'Angela - http://tinyurl.com/qxrbsbd
Stress: Syuk - http://tinyurl.com/85q8h8o
Hate: Jonel Hanopol - http://tinyurl.com/oms66xu
Hope: yeowatzup - http://tinyurl.com/nw3qak2

Fernando Ifrán
Senior art director Barcelona, Spain