Brief:
Communicate the launch of the new Honda CR-V under the concept “Do more new”. This concept evolves around inviting the consumer to enjoy life in a different way, escaping routine and the pre-established ways.
Idea:
If we are going to inviting the consumer to live new experiences, why not do it through people who do things differently?
We chose 4 profiles: an inventor, a landscape designer, a stuntman and a traveller. Each one of them related to various features of the car: technology, design, security and emotions. Weekly interviews were made with one of the characters, as a way of introducing the CR-V’s features.
Using interesting content, the consumer was offered an alternative way of discovering the new Honda CR-V. Alongside this, various competitions were launched in several social platforms. (Twitter, Instagram, Facebook and Pinterest.)
Agency: Rockabox Media
