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Research / Development - The first draft inspired by the fieldwork.
The shield of the state of Rio Grande do Sul (southern area of Brazil). With Italian and Germany colonization and a very strong French cultural influences. The shield shows Mason's references such as the colums, the baret and the words "Freedom, equality and humanity".
A wine holder made out of a carrige wheel and horseshoes.
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As the "Design Thinking" method shows, the prototype is not just a final stage, but it is intrinsic to the developing process.
This was the first tryout made out of rough cotton.
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Final proposal - The Bronco Apron - Rustic aesthetic, handmade and rough raw materials, as leather and waxed sailcloath aare used to represent the traditional gaucho.
The "Churrasqueiro" or "Assador" (Roaster) is the main man at Churasco, the piece protects and differentiates him when used as an apron, and values the space of the barbecue when settled to the wall as a spits holder.
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Storyboard - The target - Fagundes have a wife and two kids.
There is a fire pit in their backyard, used almost every weekend to make barbecue for family and closer friends. With spits and charcoal, the place is usually dirty and messy.
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Storyboard - The target's tasks - He is a very good roaster, so every now and then friends call him to cook in their barbecues. He have no proper equipment to take knifes and spits to other places, so he use towels and other things to carry it.
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Storyboard - The target's tasks - When cooking for family or friends he gives himself to the job while other people enjoy the party, but this is Fagundes way to enjoy it, he likes to be the servant.
People recognise it and help him with smaller tasks and bring him beer and caipirinhas.
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Storyboard - The fathers day - His daugther is looking for a present for Father's day.
She finds the Bronco Apron and calls her brother to buy it together.
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Storyboard - The gift - They give present for their father recognising his efforts as a dad and a excellent roater.
Fagundes is happy because the gift is both useful and remembers him of the traditional gaucho pieces he saw his whole life.
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Storyboard - The shields - The apron have a special area on it's front designed to recieve football teams shields. The most popular on Rio Grande do Sul are Internacional and Grêmio. It is very common to have all kinds of products with these teams' logos, from mugs to socks to decoration pieces, the football passion is present.
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Storyboard - The fire pit space - Now his fire pit is more organized and linked to the folk traditions of the southern Brazil, just because have a rustic but useful ornament.
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