Felix Newall-Smith

Front cover - Red Bull's 1987 launch established an energy drinks market. In 2009 they continue to dominate the globally. How did they achieve? How do they plan to maintain their stronghold?

Red Bull marketing strategy - Red Bull's 1987 launch established an energy drinks market. In 2009 they continue to dominate the globally. How did they achieve? How do they plan to maintain their stronghold?
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Solidmodelling and surfacing - Two exercises I completed in my free time to improve modelling skills.

Jaguar Night Light - Design a useful product for the S-type Jag, ensure it fits with the cars styling. The Jaguar nightlight is easily operated with the simple push of the lens. It ensures the driver is not disturbed, whilst the children in the rear can be calmed by a soothing light.

Campbell's soup radio - Re-style an existing inexpensive Radio. Include its existing circuitry. I chose to design a 'Pop art' radio. It was designed as a tribute to Andy Warhol's Iconic "200 Campbell’s soup cans.” It would be sold or given away by the company as a gift. Rendering and Orthographic made in SolidWorks

Cut Through and Orthographic

Flyer - Flyer for a course fund raiser. (unfortunatley the drill is not my work!)

Childrens Bath toys - Design a Bath toy for a specific company.

Front Cover

The $100 laptop, Participatory Design? - “One Laptop per Child must downsize in order to keep costs in line with fewer financial resources” Nicholas Negroponte 08.01.08 [44] Could Participatory Design have saved the One Laptop Per child Project?
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Cheeky Bestival adaptation - A cheeky adaptation of the "Bestival" logo for a friend "Ross's" party!

Sketching and Rendering - Just a it of fun with markers and pencils