Storyboard. Overview of the whole project.
Overview of the whole ark.
Interior perspective of the ark.
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Design and Art Direction competition
This is a D&AD competition focused on the enhancing Hamleys store image by integrating an interactive installation on the facade. The intention is to draw customers attention to the window display.
The display will be in a form of mini ark where kids get to enter inside it and see for themselves, the various toys hamley's has to offer. From the front part of the display, there would be some sort of blinds to arouse curiosity among people who would pass by the display. And with that, they will peep through the blinds to see what is there.