Concept and poster designed for the ID Thesis and Annual Exhibition of 2012.
The Industrial Design Student Organization at the University of Houston had created a brand called "Push It". The phrase "push it" was often said by the Professor and Director EunSook Kwon, in an attempt to encourage us to push our design concepts further.
Since the Push It brand had a lot of recognition amongst the College of Architecture Students, I wanted to create something that followed the design language as the brand, but still emphasized the fact that we were graduating. That is how the concept of "Pushed It", (in past tense) came to be. It expressed that we were done with our studies, and we had achieved our goals of always pushing harder and going the extra mile in our projects.
2012.
Pushed It
