I created artwork based off of only a few assets provided by the licensor. Worked with a remote team to create the layout.
I created artwork based off of only a few assets provided by the licensor. Worked with a remote team to create the layout. Art directed the photoshoot with the talent I had chosen and not having product in time for the shoot, I improvised with the talent holding a tube. I then worked with our render artist to add in the render of the product.
I created artwork based off of only a few assets provided by the licensor. Worked with a remote team and chose the talent, art directed the photoshoot, chose the wardrobe and style. I then worked with a vendor to plus up the product with lighting.
Art directed the photoshoot, talent choice, wardrobe and look and feel while calling out all the features of the product.
This remote project entailed me working closely with the packaging engineer and render artist to really showcase the functionality of the product.
Worked with packaging engineer to create a better dieline while staying on brand for this fun packaging highlighting the Try Me function as well as showing a fun size reference of the model playing with the guitar. I help coordinate the photoshoot and worked with the model and handler to get the shots i needed. I also worked with the packaging engineer to create a better looking packaging.
This project was so much fun! I was given very little resources and managed to make this one seem special. For the character art, I shot sequin in some fun fur and blended it into the artwork. I blinged up Poppy's look with glittery makeup and used simple and clean photos to contrast all of the colorful background without taking too much away from the branding. I also added in some fun graphics inside so you wouldn't see just the cardboard substrate.
I loved the challenge of showing the function of the toy through icons and arrows. This was also a fun product shoot!
Worked closely with the brand manager, structure engineer and product designer to achieve this cute pack out while staying on brand. I also wanted to highlight the try me button with a fun pointing symbol where the tree lights up.
Fun and simple pack out showcasing all of the accessories that the doll comes with while matching the movie moment on the top left corner.
Fun and simple pack out showcasing all of the accessories that the doll comes with while matching the movie moment on the top left corner.
Fun pack out showcasing all of the accessories that the doll comes with and making it fill full and storytelling.
Fun and simple pack out showcasing all of the accessories that the doll comes with. So many fun things to play with!
Fun and simple pack out showcasing all of the accessories that the doll comes with.
Showcasing the fun and play with this product. I really wanted to convey the action of making snow and the color changing of the dolls' dress.
This packaging was a fun challenge. I didn't want the sewing machine to look like it was floating in a room, so I improvised and had photos taken of an existing product of a vanity that we had and used that as a pop up for the sewing machine. It cam out perfect with this storytelling packaging. It also filled out the pack out well and looked like a great value.
I worked closely with the packaging engineer to get the try me. I wanted to convey that the carriage turns into a pumpkin when you turn it. All while staying on brand.
Art directed the photoshoot working with licensor, buyers with layout, model, hair and makeup, photographer, marketing and product shots while working with a very limited budget.
Following a style guide, i created this artwork that was fun to do.
Following a style guide, i created this artwork that was fun to do.
Peter Rabbit Treehouse
Art direction, working with licensor, buyers with layout, photographer, marketing and product shots while working with a very limited budget and time frame. I was able to push the design to achieve a fun and creative packaging.
Flick Trix DC Rail Jam - I worked with an off site photographer who I found that had these shots we needed of this specific event and stunt set in use. The challenge was to show off the black DC logo and the Black BMX bike in the packaging.
Flick Trix Ramp - I traveled to Matt's house and take photos of his backyard as well as took action shots of Adam Banton and Brian Kachinsky for the packaging. I also art directed the product shot, illustration of Matt and designed the font for the Logo.
Flick Trix Single Pack with new line look
Flick Trix Single Pack
Flick Trix Packaging
Flick Trix Packaging
Flick Trix Packaging with re-branding
Flick Trix Packaging
Flick Trix Rebranded Display Case - This was a design challenge. We had to make this packaging look like the new line look while keeping QA happy with all of the warnings and translations.
Flick Trix Display Case - Worked with Brand for some of the copy, worked with an offsite translator, QA and the licensee for logos. I also worked with an in house photographer to get the open shot of the case so you can see inside.
Flick Trix Stunt Set - This is a a 2 language product that I worked on using the line look as a base and working with a photographer for action shots. I also directed a different photographer for product shots as well.
Dew Tour Stunt Set
Flick Trix Instruction Sheet for the web - I worked with a vendor that specializes in instruction sheet illustrations. I told him what I wanted and what it needed to show within a certain size restraint. I took his vector drawing of the exploded view and placed them in this layout. This was used in the Flick Trix Website for download.
Thunder Trucks - I worked with an offsite Illustrator to get the look and feel of the car that I wanted. I wanted it to go along the same feel as the Illustrations for the original Terrain Titans so that it looked like they went together. Final Layout was handed off to our Toronto Team.
Thunder Trucks - I worked on getting the illustration for this packaging with an offsite illustrator. I went through a talent agency to get the illustrator paid.
Tech Deck 4 Pack - This line had an existing line look that I did some production work. Each licensor has it's own packaging featuring their logo at the top. I eventually had our China team work on the artwork while I directed them via email.
Tech Deck Mini Sk8 Shop - This line had an existing line look that I did some production work. Each licensor has it's own packaging featuring their logo at the top.
Tech Deck Packaging
Tech Deck Tony Hawk Big Ramps - This is a collaboration with another graphic designer who did the main logo, and ghosted image. I did the layout and photo retouching of the ramp and made the logo multi-lingual. The challenge was to showcase the ramp and Tony Hawk branding. There were some size constraints and I wanted to make the ramp look big with a lower profiled shot.
Tech Deck Packaging - I worked along with the Brand Team and the Creative Manager to achieve this design. They wanted something technical that was clean and showed off the board and its special features. The challenge was that it had to be in 4 languages.
Bratz Xtreme Sportz - Illustration, copy and name was provided. I worked on the layout, pack out, color story and pop up.
Bratz Sports Back Panel - Layout and typography on back panel of packaging. I worked with fonts and outlined them and spaced them out to make copy look dynamic and exciting.
Bratz Xtreme Sportz - Illustration, copy and name was provided. I worked on the layout, pack out, color story and pop up.
Bratz Xtreme Sportz - Illustration, copy and name was provided. I worked on the layout, pack out, color story and pop up.
Bratz Kidz Super Secret Ice Cream Making Snow Lodge - Worked on layout of packaging as well as the photo shoot for product with the child.
Packed out product for placement.
Character art was provided for me.
I used Photoshop, Illustrator and Quark.
Bratz Movie Doll with Camera - I did production design for this project. I designed the pop ups and I placed the product and pop ups. A combination of Photoshop, Illustrator and Quark was used.
Character Art was done by another artist.
Be-Bratz - I worked on prodution design of on this Doll Pack. I also packed out the product to show case it. I wanted to fill up the space so it looked like you were getting a lot for your money.
A combination of Photoshop and Illustrator was used.
Bratz Big Babyz - Production design using an existing line look.
Illustration, copy and and Logo was provided. I worked on the layout, pack out, color story and pop ups.
Hello Kitty Hide N' Fun Elite
Hello Kitty Hide N' Fun Elite - While keeping to the line look using a style guide, I designed the layout of this packaging.
Halloween Series - Revamped Packaging for a Halloween Series. I had to use the same color and black tombstone graphic in the package. It had to mimic the Inside cover of the DVD movie, 30 Days of Night. I used 3 different photos. One with the children, one with the product and the other of the door. I also had to make the eyes of the lanterns look like they were glowing.
Halloween Series - Revamped Packaging for a Halloween Series. I had to use the same color and black tombstone graphic in the package. It had to mimic the Inside cover of the DVD movie, 30 Days of Night.
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Toy Packaging
Packaging created from concept to fruition within the time allotted. Worked closely with a team of engineers, legal, Photography, Industrial Designers, Marketing, Project managers, Brand Managers and Licensors
