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MFA Final Project

There is also a physical version of the book, available to be seen only by request, in the mean time please view the book at the issuu website link. The MFA program for Media Design incorporated a number of vital elements. The goal was to take a company and rebrand it into something more appropriate to today's world of digital media and beyond. The chosen company, Eureka, is a camping company over 100 years old. The project produced a complete brand overhaul, as can be seen by the final project book.

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Alicia Schepis
Lead Visual & UI/UX Designer, Platform Strategy, and Product Management Manhattan Beach, CA