Live Greetings was a rebranding of a existing interactive card line from American Greetings. The print cards were converted to digital, and a new mobile design was needed to match the branding. The brand itself, didn’t have anything other than curtains and the logo, and a font. I had to take these elements and design an app that reflected the brand enough but also was simple enough to make the content shine. An interesting anecdote: I’d already done one design that the developers had been working with for about three months. However, due to some miscommunication, we were forced to redo the design, which meant I had about a week to redesign. My creative director at this point had also started a vacation for three weeks which mean I was left to my own devices. I managed the design, worked with all departments directly, coordinated preview meetings, and met with the UX & development teams to make sure nothing I did would mess with what they had developed already.
