WRITING – JCPenney storewide mailer, Dog Days (concept), July 2012
WRITING – JCPenney storewide mailer, Dog Days (concept), July 2012 from Evan Hisey
WRITING – JCPenney storewide mailer, Dog Days (concept), July 2012

This was another section in the July mailer, playing off the "dog days" phrase, The banners were designed to nest page-turner copy, modeled after VH1 "pop-ups" with trivial but fun dog-related info.

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WRITING – JCPenney storewide mailer, Dog Days (concept), July 2012

This was another section in the July mailer, playing off the "dog days" phrase, The banners were designed to nest page-turner copy, modeled after VH1 "pop-ups" with trivial but fun dog-related info.

Evan Hisey
Creative Advertising Copywriter Richardson, TX