UF
The client is a company devoted to innovation, luxurious quality and functionality specializing in alternative upholstery fabrics that mimic leather but offer an array of benefits where leather only imposes limitations. Several deliverables were created to showcase the fabric swatches and collections of the brand. From photo shoot to production; brochures, postcards, product tags, fabric cut tags, sell sheets and product binder were created along with an intensive advertising campaign across several publications.