Jeremiah Etchison

Kellogg's was seeking to develop new innovative concepts for the cereal go cup, so they collaborated with Berry Global's Blue Clover Studios. The design intent was to deliver a stylish cereal cup that could keep up with the fast pace of modern life. Several concepts were created using textured molding techniques and in mold labeling. A variety of form options were explored to move the aesthetic away from the basic cup shape. The final three concepts are a look into the future, and show how even basic thermoformed trays can be beautiful.

Design Owner : Kellogg
Design Consultant : Berry Global Blue Clover Studios
Role : Industrial Design Lead with Berry

• Packaging Design
• Industrial Design
• Concept Art