Jeremiah Etchison

The iconic Heinz brand is a timeless classic, but the company has also become innovative in 21st century. That's why they collaborated with Berry Global's internal design house Blue Clover Studios to kick off a design initiative targeting the 24oz retail bottle for the food service environment. The main design objective was to pay tribute to the original Heinz bottle design, while giving a fresh and modern aesthetic that will provide a great user experience.

Design Owner : Heinz
Design Concept and Engineering : Berry Plastics - Blue Clover Studios
Role : Design Lead with Berry Plastics - Blue Clover Studios

• Industrial Design
• Packaging Design
• Concept Art