Needlestack Identity and Collateral - The Challenge
Needlestack, originally named Proflexionals, is a new staffing agency catering to professional employers and job-seekers with unique scheduling needs. Needlestack needed a unique name, a bold identity, and a compelling way to tell their story.
The Solution
After many brainstorming sessions,
the name Needlestack was chosen.
The name Needlestack and the tagline “We’ve searched the haystacks for you†cleverly implies that employers will be given only handpicked, highly qualified candidates to choose from. To visually depict the tagline, I had a bunch of needles form a stack and become an integral part of the stationery system. The brand language also uses job-related imagery and a sophisticated color palette to reinforce the essence of Needlestack’s work.