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Facecard Brand Language and Collateral
Face Card Brand and Collateral - The Challenge
FaceCard was a start-up company in need of a brand. The product needed to appeal to a college-age audience and at the same time build trust with parents.
The Solution
We determined that the identity and supporting pieces should be bright, vibrant and minimal. I developed an icon system to represent all the stuff you can get with FaceCard. Photography is minimal and suggests a human element without showing an entire person so the user can imagine him or herself into the picture.