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Cleveland Clinic
Cardio Direct Mail - The Challenge
The Cleveland Clinic felt that some of prospective patients were going elsewhere for care, because they thought the clinic was too big. To help the situation, the clinic wanted a direct mail piece sharing that they were a national leader in heart care, but that great patient care was still their priority.
The Solution
I made the headline the main graphic emphasis to grab the recipients attention. For the inside, I chose imagery that emphasizes the great care patients receive.