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Alliance Data Gen Y Direct Mail
Gen Y Direct Mail - The Challenge
Alliance Data had a lot of proprietary research about Generation Y and their spending habits. They needed a compelling way to package the information and send it out to prospective clients.
The Solution
To grab the recipients attention and demonstrate just how well Alliance Data understands Gen Y, I made the research look like a journal. I also included a DVD of a then Gen Y favorite, Napoleon Dynamite. A custom box, complete with doodles held the research booklet and DVD.