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BEER BRAND REVIVAL
Potosi Brewery is full of history. They are local to Potosi, Wisconsin and have been around since 1852. They are a well-respected brewery and were chosen by the American Breweriana Association to be the holders of the National Brewery Museum. With that in mind I want to add my own twist to their brand identity using similar styles from underground social media networks and street art that I have done research on. I feel that using this approach will open the doors to a new crowd of young beer drinkers who are looking for a beer crafted with passion. A beer that also has a purpose and or a message, which is to give back to the educational system and to the history of brewing beer.
