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10,000 Arce Challenge
As a year-end fundraising goal, Conservation International aimed to save 10,000 acres of forest. Each pledge would save 1 acre of rainforest and help offset carbon emissions.
I was asked to design a pledge page for the campaign.
My focus was the pledge form, so we kept text to a minimum and only had one call-to-action. I also wanted to highlight the impact of the campaign to people and species that would be positively affected by the pledges, by using them to emphasize the campaigns talking points.
