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Just Recycle It
How can the University of Connecticut encourage and spread awareness about recycling, but be accessible to students?
My group and I created this campaign featuring a brochure, posters, and informational stickers. The campaign features the shape of the new lids that will be introduced on all mixed recycling bins.
We wanted to find cultural references that would be relevant to students and the "meme" culture surrounding the most popular social media platforms.
Group members included: Rachael Conti, Jocelyn Lau, and Marilyn O'Dowd.
