Copy: Each drip drains a part of my soul... Don't let leaks drive you plumb crazy.
Copy: In England, somebody managed to get a mini motorbike wedged down a sewage pipe. Interesting interpretation of off-road driving. Or maybe just buyers’ remorse.
Copy: "THE TOILET WATER IS CROWNING" "DARN BUTTITOS"
Copy: Keep the hospital smelling like daisies and disinfectant. Not sewage. The experienced professionals at Roto-Rooter are available 24/7 for all your plumbing needs. Call 1-800-GET-ROTO.
Copy: Free a Praire Dog #Codeforpooping
Copy: Build Flotilla #Codeforpooping
Copy: A leak on the floor above is a drip in the room below. Keep your hotel guests happy.
Copy: Students have enough excuses to miss class. Don't let an overflowing toilet or drain clog create another. Call the professionals at 1-800-GET-ROTO for your plumbing emergencies.
Copy: After escaping a slaughterhouse in France, a cow stumbled into an open manhood and had to be rescued. Talk about spoiled milk.
Everyone struggles with Siri or the voice that controls their phone. I have a character trying to ask the voice in the phone to find the best plumber nearby.
Everyone struggles with Siri or the voice that controls their phone. I put a character trying to ask the voice in the phone to find the best plumber nearby. This time, Siri has Curtis Mayfield on the brain.
Pipes, overflow and plumbers... A sex joke has come into play at some point. Here's a plumbing disaster disguised as another type of malfunction.
Funny guy. We all know one.
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Roto-Rooter

This is a variety of social media posts from the Roto-Rooter Facebook page. The idea behind these ads is to embrace the reality of plumbing. Plumbing is gross so add humor to it. The goal is to draw attention to the brand from millennials. I wrote copy for these ads with this in mind. There were a few requirements but also plenty of room for creative expression. The second half is a series of radio scripts I wrote for Roto-Rooter.

Eric Young
Freelance Copywriter Indianapolis, IN