![](https://s3images.coroflot.com/user_files/individual_files/168838_cvngzfbqn4g45mdtcvlgtfjo9.jpg)
Final logo presentation including font and color options
![](https://s3images.coroflot.com/user_files/individual_files/168838_kyiyyabw6aeisgilvqdtozvbo.jpg)
Finalized logo options - You can see that the final logo choice was tweaked significantly from the prelim - In this situation, the professor had the final say on these choices - I was partial to...well any of them except the actual once chosen, but I do believe I made it into something successful.
![](https://s3images.coroflot.com/user_files/individual_files/168838_udjh9b72l6pgzohbj_bicwixj.jpg)
Part of the process was to create 100 logo variations
![](https://s3images.coroflot.com/user_files/individual_files/168838__wpxmmtgqututa7l8iovvgqcy.jpg)
Direct Marketing campaign piece - I wanted to go bizarre with this, make it something that would stand out in the junk mail AND be something that people would be inclined to keep up on their fridge - also totally got to work in the adorable walking cups from my logo trials.
![](https://s3images.coroflot.com/user_files/individual_files/168838_tnlw90onsvo_zbgc90kugiuij.jpg)
Various transport methods for delivery and marketing needs all skinned to represent the brand.
![](https://s3images.coroflot.com/user_files/individual_files/168838_lkvrafxr9sj8z8cdxsvxssuxy.jpg)
Various in-store products that continue to have the bright, unique and slightly goofy edge as the rest of the brand.
![](https://s3images.coroflot.com/user_files/individual_files/168838_qujoudjpl_rpcfs8evqes87st.jpg)
Employee apparel options (for both men and women) that keep the location low key and accessible.
![](https://s3images.coroflot.com/user_files/individual_files/168838_ovtnzzuwimpvpva_ingsbjugf.jpg)
Continued merchandising
![](https://s3images.coroflot.com/user_files/individual_files/168838_atrly_xy9wxpwadnacccq9gyd.jpg)
And pretty much every other visual that was created for the project including: letterhead, mailers, gift cards, napkin, sandwich board and business card.
gLike