Gensler - This exhibit was created as a concept for a company I respect for their work and designs. I created the booth for the Greenbuild Conference, a sustainability expo. For the design I used an arch system to match a common Gensler design style, I alternated the heights to mimic a city skyline since they do a lot of urban design. I kept the interior space open to allow a more conversational, relaxed meeting area. For the graphics of the booth, on the exterior I used a city skyline to continue and accentuate the archways, on the interior I used a grass/meadow look for 2 reasons, the first is amount of sustainable efforts Gensler goes to and secondly for a visual effect of being in the booth or "in the city" so to speak looking out into the country. To go with the booth, I created a newsletter that followed the arch design I had for the exhibit and the branding they use. The newsletter touched on some of the bigger projects they were working on.
Gensler Exhibit and Newsletter
