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Medicare (2011)
I was the UX Lead for this effort.
We redesigned our medicare site with a more contemporary look that aligned it with a previously released web portal. Results from multiple usability labs helped us drive the design of this site, ensuring ease of use for our age over 65 market.
The overall flow of the site was reduced while still retaining cross sell options. A lot of time was spent on presentation of our benefits and helping users better understand health care options.
