Concept Board
Target Consumer: Woman's Casual Sport Weekend Season: Fall 2013
Concept: Independent professional women living in Chicago, Illinois as a full time graphic designer. She enjoys relaxing weekends downtown with girlfriends for lunch, shopping, museums, attractions. She is feminine, chic and classic.
Color Board:
Classic Brown
Daring Green
Public Daylight
Delightful Pink
Coffee Cream
Fall 2013
Fall 2013
gLike
Lively Expression
Lively Expression