Walkie Way
Start-up Innovator Buz Etheridge wanted to develop a product that would give pet owners easy leash access at all times. The Walkie Way's business goal was to start with TV promotions, and eventually move into pet stores.
For this project, I was involved in leading the initial brainstorming process, concept generation, sketching, rendering, photography, packaging design, and design collaboration as the product neared the manufacturing phase.
