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Outdoor Power Equipment Branded Bays
Designed and prototyped the first Branded Bays Experience in Outdoor Power Equipment, Moving from a tool-based organization, branded bays were implemented in store, exceeded sales goals, and this structure is now the way that all Home Depot stores merchandise their outdoor power equipment. Led graphics, fixture, layout, lighting, branding design efforts to bring a cohesive look and feel to the bays.
Additionally, we were able to use shop-along customer insights to create the best message for the offering of "bare tools" or "tool only" products (without battery)
