Old Endcap, Version 1
Old Endcap, Version 2
Updated Endcap, with 55% cost savings and increased engagement
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HVAC Endcap

The existing HVAC endcap was cluttered with repetitive messaging, had many components, took a long time to manufacture, and was expensive and cumbersome to repair or replace. We took on the challenge of improving the design, improving the cost and simplifying the reorder/repair process. In the end, we were able to use many existing fixture components, rework the signs, and come out with many successes. We executed the project in 800 stores with these victories:

•Simple, intuitive, uncluttered design
• Panels that are easy to update
•55% Cost Reduction
•40% Install time reduction
•40% Lead-Time reduction
•Above-average QR code scans
•Increase in store leads.

Available
Freelance, Full-time
Erica Knight
Design and Merchandising Atlanta, GA