In store display - It all began in a laundromat. Customers shop the “clean jean” collection (jeans sans embellishments), and watch as their jeans cycle through the store’s washers and dryers for an authentic, Lucky look, done personally for each unique pair. Collaboration with copywriters Tricia Flynn and Clay Nicholas.
In store washers and dryers - It all began in a laundromat. Customers shop the “clean jean” collection (jeans sans embellishments), and watch as their jeans cycle through the store’s washers and dryers for an authentic, Lucky look, done personally for each unique pair. Collaboration with copywriters Tricia Flynn and Clay Nicholas.
Direct Mailer - It all began in a laundromat. Customers shop the “clean jean” collection (jeans sans embellishments), and watch as their jeans cycle through the store’s washers and dryers for an authentic, Lucky look, done personally for each unique pair. Collaboration with copywriters Tricia Flynn and Clay Nicholas.
Clean Jean Tags - It all began in a laundromat. Customers shop the “clean jean” collection (jeans sans embellishments), and watch as their jeans cycle through the store’s washers and dryers for an authentic, Lucky look, done personally for each unique pair. Collaboration with copywriters Tricia Flynn and Clay Nicholas.
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Lucky Brand Jeans
Erica Grau
Graphic Designer New York, NY