Nike GO LA 10K Packet Pickup Experience
Nike celebrated the Nike Go LA 10k run with an immersive pop up experience built across from the Nike Santa Monica store. The standard check in/packet pickup was turned into an exciting experience designed for brand immersion and highly shareable moments. We used the features of the shoe as a means to define the space and the immersive experience cubes. I worked with the design team on sketching out initial cube concepts on paper and modeling in Sketchup. I helped the project management team select vendors and source materials, and used SolidWorks to accurately design the final cubes and create drawings for our fabrication partners to follow.
