Moved Offices Postcard - This postcard was designed for a real estate agent who moved from one office to a new office location. The goal of the card was to inform her target mailing that she has relocated, but her service will remain the same
Neighborhood Introduction Postcard - Direct mail piece designed to inform residents that by contacting this real estate agent, they can receive a free market analysis of their home. Front features local establishments to give it a local feel.
Career Series Postcard 1 - One of a series of 13 postcards designed to be mailed to prospective real estate agents. The series focuses on the resources, services and tools the company offers over their competition. This card focuses on some of the added tools available.
Career Series Postcard 2 - One of a series of 13 postcards designed to be mailed to prospective real estate agents. The series focuses on the resources, services and tools the company offers over their competition. This card focuses on the training available.
Career Series Postcard 3 - One of a series of 13 postcards designed to be mailed to prospective real estate agents. The series focuses on the resources, services and tools the company offers over their competition. This card focuses on some of the extra services available.
Career Seminar Missed Postcard - Direct mail piece designed to mail to people who reserved a space for a career seminar and did not attend. The postcard focuses on what the company offers.
Property Sold Postcard - Direct mail piece showcasing some of the homes sold by this real estate agent. The message conveyed is they are a "neghborhood realtor" and they can receive a free market analysis of their home.
Introduction Postcard - Direct mail piece to inform agent's sphere of influence his career move. The postcard showcases his previous career being a football player with the Wisconsin Badgers and Seattle. A quote from the Wisconsin football coach brings a personal feel to the piece.
Dove Postcard - Thank you postcard designed to help bring a community together through real estate. Message is uplifting and the dove on the front helps signify and strengthen the message on the back.
CMA Postcard - Team postcard asking for a free market analysis of customer's home. Focus is on the added benefits of going with the team of 3 real estate agents.
Time Change Postcard - Reminder postcard on Daylight Saving Time. The card is simple and goal is to have the recipient hold onto the card until after the tiem change. Keeps the agent top-of-mind with his clients.
Jazz in the Park Postcard - Schedule postcard showing the dates of who's playing at Jazz in the Park. Schedule is specific to the area of the real estate agent's market. Goal is to keep the agent top-of-mind with her clients.
Real Thing Postcard - Direct mail piece designed to grab the attention of the consumer by making the claim of "needing the real thing." The b/w front with only the company sign in color makes the card "pop" and strengthens the message on the back of the card
Expectations Postcard - Direct mail piece designed to convey a message on service. Real estate agent claims he will exceed all expectations the consumer may have. The back has bullet points explaining why he will be able to do this.
Introduction Postcard - Direct mail piece used as an introduction to the community. Client focuses on their community involvement to spark the consumer's mind as to where they know them from.
Giveaway Postcard - Direct mail piece designed in conjunction with the giveaway ad that client ran at the same time. Postcard has a giveaway for consumer to enter along with some sold statistics about the target market area as well.
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Eric Peschel
Marketing Coordinator at CBRE, Inc. Menomonee Falls, WI