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75 - wrist clock for Lorenz
Seventy-five is a watch which blends great strength and a sign-logical reason for being, the result of careful research about values and evocative elements that characterized the era of the founding of Lorenz in the 1930's.
Seventy-five is not a clock or retro style piece, but a balanced synthesis of time and heritage. The language of the product takes into account the contemporary taste through formal analogies with the objects most successful industrial production in recent years.
Seventy-five is a journey through the history of Lorenz through sensitivity to the current brand of contemporary design.
