The home page, with significant design improvements that make it a more intuitive experience, including substitution of images for heavy use of text, use of color to break up text and draw the user's eye, and automated elements that push the most current events to the page.
A worldwide, searchable directory of AEDP practitioners, maintained by the practitioners themselves. The old site's directory had significant bugs, security, and accessibility issues that made it difficult for users and admins to maintain entries. We rebuilt the directory on the new site and streamlined the process and of creating and maintaining entries.
The login page. For this paid membership- and subscription-driven site with over 700 members and 5 membership levels, it was critical to have a solid back-end membership architecture. Starting with Wordpress Paid Memberships Pro and adding significant customizations of our own, we were able to rebuild the membership back end entirely, import the user information for the entire membership community, and manage the few glitches that did occur within about two weeks after launch.
Upgrades from the old site included a shop where senior AEDP faculty could sell training DVDs. We went with Cart 66, but unlike most e-commerce sites, due to the nature of the material, the items on AEDP's store could only be sold to licensed professionals willing to sign a legally binding agreement to keep the material strictly confidential. We implemented a solution by creating legally-binding e-signature documents for users to sign as a pre-requisite to online purchase.
Detail page for one of the senior faculty's training DVDs
The membership sign-up page.
The detail page for one of the AEDP Institute's many worldwide workshops, seminars and trainings held all over the world. Part of the site rebuild involved a complete restructuring of the site's (and in some regards the organization's) event and training infrastructure to make it more consistent, intuitive and user-friendly. Using custom loops made possible by the Wordpress Events Manager plugin and custom taxonomies, we built a robust content management solution for the Institute's hundreds of current and past events, organized by region and type, and able to push current, relevant content to appropriate pages throughout the site.
The rebuilt training page. This page is a directory page that allows the user to drill down into the four major training types that the AEDP Institute offers. Each training type has its own page accessible from here, which then highlights current and recent courses, descriptions of the course, and in coming months, testimonials. During the site rebuild, we rebuilt this entire area of the site to make it a more intuitive user experience, as well as making it far easier to update, add and retire individual training courses.
Faculty bios. While on the front end, this doesn't look significantly different than it did on the old site, the wonders are on the back end. Using custom taxonomies, we were able to create a well-organized system for adding and managing faculty bios and make changes within minutes.
The Transformance Journal is the AEDP's online and print publication, an online journal exploring the latest research into the theory, practice, application and development of the AEDP methodology. Using custom taxonomies and loops within the Wordpress space, we created a seamless experience for users wanting to peruse the Transformance Journal and download articles and for admins needing to update the content. We also developed the security infrastructure to make sure this sensitive content is only visible to paid member levels meant to see it.
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AEDP Institute Site Rebuild with Click-Refresh
Working with Click-Refresh owner Sammy Russo, I was deeply involved in this six-month site relaunch. The project involved a complete rebuild of a 700-member, events-driven customized Wordpress site for the AEDP Institute, a worldwide community of psychotherapists focused on a new therapeutic model that brings together the latest brain science and our emerging understanding of our own capacity to self-heal in supportive environments. The rebuild involved a complete redevelopment of the back end, significant customization of the site architecture, and numerous design tweaks to the front end to make it a more seamless and intuitive user experience.
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