This Project was my final thesis project of my graduation from Art Center. The decision of what type of concept car I wanted to do for my thesis was made when the Cadillac Ciel Concept was presented. It is still one of the very few concept cars that really have excited me and it still does. Not because of its retro design or sentimentality, but only because of its simplicity and beauty.
During my research I was looking for different brands which had the opportunity to have such concept blended in with their product line up. I noticed something interesting about the AUDI brand. AUDI has a cabriolet version of many small through mid size sedans and coupes and also its sport scar the AUDI R8. There was a perfect vacant spot where my concept could blend in with AUDI’s line up. So I chose AUDI brand and the whole goal of introducing such concept was to introduce a new halo car and use this opportunity to introduce a new design language for the brand...
