This is the logo I went with to signify "Open Season", using the white and bright red.
The concept I went with to promote a white t-shirt was that no matter who you were (i.e. a graffiti artist), this white t-shirt would be perfect for you.
Using the colors to highlight the lyrics used and black-and-white photos was to again give the idea that no matter what, this white t-shirt would be for you.
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