puma helmet
puma kayac
puma paddle
puma life jacket
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3D modeling PUMA

project based in a brand language analysis of PUMA products, indentifyng the most important elements of this brand.
Based on these elements I was able to develop a new line of products which let us to see the Brand Guidelines.

software: rhino 4 + V-ray render



project development: Jorge Tadeo Lozano university (bogota- colombia)

subject: object and form, second year of industrial design.

John Lozano
industrial designer bogota, Colombia