Eliza Young

SaunaSpace came to DCG ONE with a bare bones identity system that only included a logo and color palette, and an antiquated website that didn’t represent their brand and was difficult to maneuver. They needed a full overhaul. Our team worked closely with theirs to pin down their brand pillars and tone of voice and then created the visual language to reinforce their brand and create a consistent look and feel. The site ended up being a perfect blend of experiential design to reinforce their boundary pushing mission, a completely new overhaul of their content paired with a new user experience that easily guides users through the site and allows for smooth shopping.

• Branding & Corporate Identity
• Web Design
• Illustration
• Art Direction
• E-Commerce