Season's Celebration - Storefront - Carlton Cards Retail chain carrying the American Greetings and Carlton Cards brands. Store located in Cherry Creek Mall, Denver, Colorado.
New concept allows consumers to shop cards according to their own sending style: Contemporary, Classic, Simple Wishes, Fun and Funny.
Gift assortments align to the card style classifications.
Retail Experience team leader developing interior palette and finishes, fixture design, merchandising methodology and consumer communication strategies.
Season's Celebration - Storefront - Oversized windows and entrance to give the passing consumers a full view of the activity taking and product offering, and for easy entering and exiting.
Season's Celebration - Fixture and Merchandising Plan - Merchandising and fixture layout encourages browsing, locating newer, limited product offerings towards the front of the store, and long-standing offerings towards the rear.
Season's Celebration - Seasonal Zone
Season's Celebration - Navigational Signing
Season's Celebration - Fun and Funny Zone
Season's Celebration Fixture Collection - Combination of metal, wood and glass. Soft, oval and arc shapes carried out in a variety of heights to create cascading of product
Small Ornament Displayer - Displayer has greater attraction power than a more typical rack as product hangs freely. Fixture is integrated with gift product for increased average transation.
Greeting Card Pocket on Extended Bracket - Merchandising vehicle to integrate top-selling cards in the gift wrap program, increasing average transation.
Season's Celbration - Finishes
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American Greetings Seasons Celebration Concept
