Paper Thread Storefront - Woman-to-woman concept store based on the need to connect in meaningful ways. We seek to enjoy, engage, enrich and encourage through our connections with family and friends. Store is located in Polaris Fashion Mall, Columbus, Ohio.
Environment and fixture design direction, branding, and merchandising strategy development.
Storefront
Paper Thread Furniture and Merchandising Plan - The emotional thread that connects women to the meaningful relationships in their lives is underscored by the literal threading of product as well as the dynamic and intuitive store layout.
Paper Thread Enjoy Zone - Animation Still - Merchandising organizational principles are comprised in four Zones: Enjoy, Enrich,
Encourage, and Engage.
Paper Thread Enjoy Zone - Photo
Engage Zone - Animation Still - Space to create unique gifts, order products, and reserve for private community events.
Encourage Zone - Photo
Custom Wall System
Paper Thread Fixtures - Fixtures designed to not only add beauty as a backdrop to the product assortments, but dedicate space for hand-crafted project work.
Paper Thread - logo - Paper Thread brand supports the nurturing of women's relationships through the four e's: enjoy, enrich, encourage, and engage.
Greeting Card Packaging
Gift Bag Packaging
Small Gift Box and Jewelry Pouch
Gift Box Packaging
Gift Packaging Ribbon
gLike
American Greetings Paper Thread Concept
