Gallery Concept - Storefront - Carlton Cards Retail chain carrying the American Greetings and Carlton Cards brands. Store located in Mayfair Mall, Wauwatosa, Wisconsin.
New concept designed to showcase the creativity of American Greetings' artists and product development.
Retail Experience team leader developing interior design, merchandising and consumer communication strategies.
Gallery Concept Storefront - under construction
Gallery Concept - Fixture and Merchandising Plan - First Carlton Retail store designed with three separate Zones: Seasonal, Life's Events, and Birthday.
Gallery Concept - Wall System - A depature from slatwall, this versatile wall system utilizes graphics, textures and lit feature areas.
Gallery Concept - Seasonal Zone - Custom greeting card fixture design incorporates standard tier.
Seasonal Zone - Gift and Card integration.
Seasonal Zone - Ornament displayer.
Merchandising strategy and design direction.
Gallery Concept - Life's Events Zone - Fixture design direction and merchandising strategy.
Gallery Concept - Birthday Zone - Consumers are encouraged to browse seasonal and occasion products prior to making their birthday card selections at the rear of the store.
Birthday Zone
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American Greetings Gallery Store Concept
