UI art direction projects by ELENA Ivanescu at Coroflot.com

UI art direction projects

UI art direction projects from ELENA Ivanescu

UI art direction projects

A brief selection of UI design, Game design, Cluster instruments, smartwatch themes, Mobile apps, traditional animation frame by frame projects.

Volvo Cluster instrument project

Volvo Cluster Instrument concept presentation
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Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's main screen. It was a diamond-sharp prism, broken in pieces at the beginning of the game, due to the player's interaction with the surface of the tablet. Once the object was exploding into pieces, large enough to rebuild the original prism, the player was supposed to use a lens that would have helped him identify the right pieces and place them back in their correct positions. The game concept was highlighting the new product unique fabrication technology and its state of the art, modern and creative aspect, taste and character.

Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's initiation screen. With this screen the consumer's experience with the brand was actually starting.

Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's storyboard, first sheet.

Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's storyboard second sheet.

Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's storyboard last sheet.

Kent, HoReCa consumer engagement tablet game, developed with the purpose of increasing awareness for a new Kent product and technology, released in 2009. Game's storyboard end screens, the last frames of brand experience participation and the final connection of the brand with the player (it's consumer).

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the frozen phase of the first skin when the watch was in ''no usage'' position.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the ''before animation'' phase of the first skin right before the animation was starting. The animation was giving the icon's finetuning specifications because if the main icon was generic, the animation was actually making the difference between a very sunny forecast or a lesser sunny one, a heavy rainy day with torrents or a mere few minutes shower.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the frozen phase of the second skin when the watch was in ''no usage'' position.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the ''before animation'' phase of the second skin right before the animation was starting. The animation was giving the icon's finetuning specifications because if the main icon was generic, the animation was actually making the difference between a very sunny forecast or a lesser sunny one, a heavy rainy day with torrents or a mere few minutes shower.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the frozen phase of the third skin when the watch was in ''no usage'' position.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the frozen phase of the fourth skin when the watch was in ''no usage'' position.

Smartwatch start screen animation project, developed for Mad Mag Store in 2016, developed for Samsung watches. Each icon was animated in a playful and appealing manner so that the user would be happy to view the start screen and interact with the weather app. The icons were having 3 activity phases - freeze, active and before animation, depending on the user intentions in following the weather app or going to the main menu. The icons were following the weather parameters and were connected with the weather app's forecasts. The project was developed with 5 different skins. This one is the ''before animation'' phase of the fourth skin right before the animation was starting. The animation was giving the icon's finetuning specifications because if the main icon was generic, the animation was actually making the difference between a very sunny forecast or a lesser sunny one, a heavy rainy day with torrents or a mere few minutes shower.

Vogue BAT, consumer engagement game storyboard presentation, developed for the tablet support, following the product new launch campaign concept ,,Paris Boheme'', animated as a book page that the player would turn the page by pressing a menu button, while in the frame, the actors would play their role and frame elements would be vaguely animated.

Vogue ''à ma façon'' campaign in 2008, came with a consumer engagement program for HoReCa, aiming a better awareness of the new pack designs and the new brand personality. For this direct experience with the product's attributes and image, I developed an app for both mobile and TFT/ LCD screens, inviting the consumer to get immersed into the new campaign concept - ''My Style/My design''. The game I developed was attracting players to build a terrace/balcony scene, with decorative elements and plants, by drawing the iconic V shape of pack's brand identity, the way and with the colors they want. The balcony scene was composed of 3 iconic fashion stars captured by a famous photographer and the player was free to put these 3 ladies in the best and most expressive context they could design.