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laptop bags - HP - soft goods
The designs were refined in collaboration with in house designers. Special consideration had to be taken to understand and translate plastics vs. soft materials, and differences in tolerance and manufacturing practices.
The portfolio was created based on internal HP target groups and retail space projections.
In an effort to consolidate the portfolio, the design collaboration focused on streamlining two product lines:
Conservative and Trend.
The main focus simplicity, functionality and using textural materials that speak to the quality and language of the brand. Conservative use of color used throughout the line, with bold splashes for visual impact.
