Many have a misconception that everything in Japan, especially Tokyo, is expensive- including its food. That need not be the case. This site will be an informational and leisure portal that showcases visitors delightful, economical food spots in Tokyo, where one can get to pick up tips and necessary information about an eating spot in specific districts. It indirectly also promotes the charms of Japan/Tokyo.
• Project Flow: Print Collateral (Postcards) ? Website (full flash site) ? Phone Application (free downloadable smart phone app that works offline)
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• The Client: Japan National Tourism Organisation: Singapore Office (JNTO). Established in 1964, it provides info about traveling to and fro Japan.
• Target Audience: Young Adults (They are adventurous, willing to explore & have some earning power) (Primary TA).
• Project features: Detailed, scenic Illustrations + Lots of actual information (correct as of Jan 2013) + Photography (self-taken in Tokyo) + Interactive E-Magazine etc.
