Done for a school project, this is a fictional campaign for the fast-food restaurant, Wendy's. We are to think of an advertising campaign that will involve at least 3 touchpoints (i.e. Print, Web, Kiosk & 1 necessary microsite).
My campaign in the gist is about promoting Wendy's new phone app, where users can order via it. There is also a secondary 30-day voting campaign, where users are to vote for their favourite burger.
All in all, there are 5 touchpoints: Digital Installation, Brochure, Print Poster -> Microsite -> Phone App.
All designs and campaign ideas are solely by me and are only for demo purposes. No copyright infringement intended.
The mock microsite can be seen at this link: http://www.go4imd.com/sip/2012/portfolio/Ngwxelaine_P4microsite/
