The can.
Twisted Sister's Dee Snider promoting the product in a commercial.
Me and a 7up designer, hard at work with Mark McGrath reviewing our progress.
Planning the 12-pack.
The finished product.
The finished product.
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7up Retro packaging for "Celebrity Apprentice"
In 2010, I was selected by the producers to appear on NBC's "The Celebrity Apprentice" (season 11) to help John Rich and his team (Lil Jon, Star Jones, and Mark McGrath) design packaging and an in-store stand-up display for 7up Retro (1980s edition). John Rich won this final challenge, and the 7up executives really liked the new packaging design for the can and 12-pack. They were sold in stores for a limited time.
