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Ultra-Portable Laptop

Design Date: 2010
*Shortlisted in Fujitsu Design Award 2011

The market segmentation targeted construction engineers, quality control staff, gamers and everyone who works on the move and needs extended battery life. The design reflects Fujitsu product identity. With 12.8” screen size, this laptop is easy to carry by handle which is the wxtra battery. Ultra portable battery charger. Large, textured and easy to find buttons makes them accessible. The design has been inspired by heavy duty trucks and SUVs in the market. The body has been designed for harsh conditions. Scroll/zoom pad works by rotating touch.

Ehsan Naderi
Assistant Professor of Product Design, University of Minnesota Minneapolis, MN