Print proposal, Apple Computer-Executive Summary diecut cover - Deloitte's proposal to Apple Computer represented a large-scale endeavor comprising numerous elements: printed proposal materials, a podcast, and promotional video and multimedia presentations. I worked as lead designer on the most prominent printed piece, the Executive Summary, and as designer on the balance of supplemental materials.
It was important that the Executive Summary communicate the concept that Deloitte and Apple were a great fit. The use of the plus sign symbolized the partnership of Deloitte + Apple and tied the piece together thematically; custom illustration and photo retouching merged images of Apple products with Deloitte's logo & brand colors to further suggest Deloitte's commitment. The custom look was completed by the use of a diecut cover and specialty recycled paper in recognition of Apple's environmental awareness.