Initial ideation used to evaluate possible directions for a new product-line.
Concept sketches used to determine form, details, scale and style.
Hand carved scale foam models to present concepts prior to full size modeling.
Final product shot of the minimalist whirlpool tub that was the end result of the product development program.
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Minimalist Whirlpool Design

MAAX Pearl needed a tub design that reflected the new minimalist trends in the marketplace. An award winning series of tubs were created to reflect the preferences of the customer while keeping comfort and utility forefront in the design. I researched the trends and sketched a variety of solutions, working through iterations with the management group. A few ideas were mocked up and tested to verify comfort on a variety of sized users. I prototyped final concepts at scale to present for final approval before CAD files were modeled and molds created.

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Freelance, Full-time, Moonlighting
Eric Ellingboe
Industrial and UX Designer Dubuque, IA